YuppTV unveils originals, bringing unconventional storytelling and cinematic brilliance to the digital space

Announces partnerships with prominent directors and production houses from the movie industry to provide high quality digital content. 

 
Hyderabad, 16^th March 2017: Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

At the launch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”''

Speaking on the occasion, Tollywood Superstar Mahesh Babu said, “I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”

YuppTV Original’s initial focus to be on regional content in episodic format, while also making endeavors for Feature Film Production. To produce their first few series, YuppTV has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.

Commenting on the partnership, popular Tollywood Director Deva Katta -  said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.” 

               

YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy. Catering to global audiences, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages. YuppTV is further calling out the talent in the industry to come on-board and become part of this digital evolution.

That aspiring content creators and artists can reach out to us at originals@yupptv.com

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

Visit www.yupptv.com for more information.

Article Source: http://blog.yupptv.com/2017/03/yupptv-unveils-YuppTVOriginals.html

YuppTV delights video content creators with the launch of YuppTV Bazaar!

Mumbai, December 23, 2015: YuppTV, the world’s largest Over-The-Top (OTT) provider for Indian content, has launched YuppTV Bazaar, a marketplace for high-quality video content. YuppTV Bazaar was launched by the Hon’ble Governor of Maharashtra, Shri Vidyasagar Rao and popular Bollywood Actor, Mr. Abhishek Bachchan on December 23 at JW Marriott in Juhu, Mumbai. With the launch of YuppTV Bazaar, YuppTV will now host curated premium video content across various genres such as Education, Short Films, Web Series, Movie Trailers and more.

The move will be music to the ears of independent video content creators, who often find it tough to monetize and market their premium content through traditional video-sharing portals, satellite and DTH platforms. Through assured quality supervision and a large native user base, YuppTV Bazaar will allow these entrepreneurs to showcase their high-quality videos on a trusted platform and reach out to an audience ranging in millions across the world through devices such as Smart TVs, smart phones, tablets & PCs.

Speaking on the launch, Mr. Uday Reddy, Founder & CEO, YuppTV, commented, “With the proliferation of unregulated video content on the digital platform, content monetization and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetize their offerings.”

Hon’ble Governor of Maharashtra, Shri Vidyasagar Rao, added, “In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”

Mr. Abhishek Bachchan, the renowned actor, who embraced the YuppTV Bazaar Launch event, added, "India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide the Indie moviemakers with a trusted and curated platform for showcasing their talent."

Since its India launch in October 2015, YuppTV has been creating ripples across the digital entertainment industry owing to its unique approach and extensive network. Today, YuppTV is the world’s largest internet TV and video on demand (VOD) streaming provider with more than 5 million mobile app downloads and an audience base reaching 400+ million households through Smart TVs. It is also the 2nd most popular app in Google Play Store and the most popular TV app on LG and Samsung Smart TVs in India.

About YuppTV
YuppTV is one of the world’s largest internet based TV service provider, offering 200+ Indian TV channels in 12 languages. YuppTV offers Live TV and Catch-Up TV technology, whereby viewers can watch TV content from past 7 days and never miss their favourite Shows. In addition viewers can also watch 5000+ movies and 100+ TV shows at the click of a button. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India and reach to Internet enabled devices.

YuppTV service is accessible anytime anywhere through Internet in devices like Smart TVs, Smart Phones, Tablets and PC without the need of traditional set ups like antennas and set-top boxes. 

YuppTV was founded in 2006 with a vision to make Indian Television channels accessible to Indian expats living worldwide.  Today, millions of people are using YuppTV services to watch TV in more than 50 counties across the five continents.  YuppTV won prestigious ‘Top 100 companies in the world’ award by Red Herring based on innovation, disruption and technology for year 2015. On Oct, 2015, YuppTV launched its services in India for the first time with many innovative features such as Catch-up TV and Movie on demand etc. which are missing in traditional Cable or DTH TV platforms. YuppTV ensures both accessibility and affordability in India with packages as low as Rs. 5 per day. 

The post content is taken from http://blog.yupptv.com/2015/12/yupptv-delights-video-content-creators-with-the-launch-of-YuppTV-Bazaar.html.